The World’s Highest-Paid Models 2016: Karlie Kloss And Kendall Jenner Storm Top Three With $10 Million Apiece.
Gisele remains the woman to catch: The 35-year-old has made more money than any other model since 2002. She banks big from lucrative fragrance and beauty deals with Chanel, Carolina Herrera and Pantene, plus advertisements for Arezzo shoes and SkyTV in her native Brazil. More than a clotheshorse, her own line of lingerie and skincare help set her earnings apart.
Bündchen bests fellow Brazilian Adriana Lima (No. 2, $10.5 million) by $20 million. Lima, the longest-running Angel in Victoria’s Secret history, clocked her largest ever annual paycheck this year from her contract with the L Brands-owned lingerie giant, Maybelline and IWC watches, among others.
The biggest gainer year over year is third-ranked Jenner, who saw her earnings increase 150% to $10 million in 2016. She has leveraged her huge social presence of 64.4 million Instagram followers—more than anyone else on the list—into million dollar deals with the likes of Estée Lauder and Calvin Klein, who likely see her social platforms as a new media buy.
“Our business has changed,” says Chris Gay, President of The Society Management, which represents Jenner. ”These models [have] become more and more influential because they are the conduits of media–not only somebody who can be the face of the campaign but a powerful means to distribute it.”
Jenner and Kloss inch just ahead of the two highest-ranked newcomers: Hadid and Brit Rosie Huntington-Whiteley, who both earned an estimated $9 million pretax to land at No. 5. Hadid has turned digital fame into dollars, translating over 22 million Instagram followers into contracts with top-notch retailers Maybelline and Tommy Hilfiger all before her 22nd birthday.
“Models, YouTube stars, social media stars–this is their era,” explains Ivan Bart, President at IMG Models, which represents Hadid. ”Models were on the cover of the last two issues of American Vogue: Gigi [Hadid] in August and Kendall [Jenner] in September.”
Nearly a third of this year’s ranking are new. The list’s debutantes includes three breakout Victoria’s Secret models: Lily Aldridge, Jasmine Tookes and 20-year-old Taylor Hill, who is the youngest member to make the $4 million cut off.
Victoria’s Secret Angels make up 30% of the highest-paid models list, thanks in part to their lucrative contracts with the lingerie maker, while contractees Martha Hunt and Josephine Skriver were among the near misses for this year’s ranking.
Kate Moss(No. 13, $5 million) is the only model who featured in FORBES’ first-ever Celebrity 100 list back in 1999, alongside four other models–Claudia Schiffer, Cindy Crawford, Christy Turlington and Niki Taylor.